Score, sort, and select creative concepts for Phase 1 production. Click any score to edit. Toggle concepts on/off to build your first wave.
5 = toolkit/static only, 1 = custom multi-day shoot. How much can Catapult handle in-retainer vs. needing Tend?
5 = hits 3-4 themes, 1 = single theme only. How much strategic ground does this concept cover?
5 = resonates across segments, 1 = narrow niche. Breadth across older, bilingual, new mover, price-sensitive, business segments.
5 = fits Good tier easily, 1 = needs Better+ or separate scope. Alignment with the Phase 1 Tend estimate.
5 = high potential upside (viral, differentiated), 1 = safe but predictable. Weighted toward creative ambition.
5 = spawns 20+ derivative assets easily, 1 = one-and-done execution. How much does this concept multiply?